GRAPHIC DESIGN
In 2013, I started working with graphic design in advertising. From 2018 I was the in-house art director and graphic designer at the Swedish jewellery company timi of Sweden. I’ve worked with packaging design, catalogues, homepages, fair-design and various advertising for web and print.
PACKAGING DESIGN – TIMI OF SWEDEN
Design of gold-foiled packaging for Timi’s semi-precious stone collection. The gold foil added a touch of luxury, enhancing the overall appeal of the collection.
// Graphic design & Art direction
ENAMEL PINS – TIMI OF SWEDEN
Enamel pins with playful design and packaging, created for timi of Sweden.
// Graphic design & illustration
PRODUCT CATALOG – TIMI OF SWEDEN
Each season, I created Timis’s B2B product catalog, organising around 300 products into categories. I aimed for a layout that balanced clarity and space while keeping the page count manageable. Additionally, I was responsible for photographing and editing all product and model images featured in the catalog.
// Graphic design, Model & Product photography
VISUAL IDENTITY – YOGA ROOTS MALMÖ
When Malmö’s first aerial yoga studio opened, I assisted in developing their visual identity, which included designing the logo, selecting typography, and creating a cohesive color scheme. Additionally, I have taken photos for their image bank on several occasions.
// Graphic design & Photography
INSTAGRAM CONCEPT – YOGA ROOTS MALMÖ
Suggestions for Yoga Roots visual concept on Instagram.
// Graphic design & Photography
CAMPING PAMPHLET – DJUPVIK CAMPING
Illustrations and graphic design of pamphlet for Djupviks camping, a charming small family-owned campsite on Öland.
// Graphic design & illustration
JEWELLERY PACKAGING DESIGN – TIMI OF SWEDEN
Design of gold-foiled packaging for Timi’s chakra collection. I wanted the packaging to be sleek and minimalistic while still sharing fun and intriguing details about the chakra.
// Graphic design & Art direction
ILLUSTRATIONS – CITY GROSS
Illustrations created for City Gross’s new M.A.T. grocery store in Helsingborg. I illustrated piece schedules, fruits and food, as well as symbols for the car park.
DELIVERY PACKAGING DESIGN – TIMI OF SWEDEN
Overall concept for the delivery of timi’s products to B2C customers. Design of shipping packaging, cookie bags and thank you cards.
// Graphic design, Art direction & Copy
BAKERY LOGOTYPE – PERSONAL PROJECT
This logotype was designed for a bakery as part of a personal project. I drew inspiration from a unique character named Cornelius – a hipster known for his love of pretzels and a well kept beard.
// Graphic Design
FOOD PACKAGING – PERSONAL PROJECT
Packaging design for ginger and beetroot candy, incorporating bold colors and simple shapes to create a playful aesthetic.
// Graphic design & Illustration